PERFORMANCE UNDERSTOOD
Customised import, representation and distribution solutions for local and international partners. Barlon brings premium brands to southern Africa, representing the world’s finest in fast-growing economies.
SCROLL FOR MORE INFORMATION
WELCOME TO WORLD OF BARLON
Barlon was established in Johannesburg, South Africa (SA), in 1996 to provide Danish companies with distribution solutions for the southern African market.
Founder and owner Peter Barlon, who arrived on South African shores from Denmark in 1989, has since established Barlon as a trusted link between international brands and reputable southern African resellers. Barlon’s multi-channel distribution network focuses on the premium wholesale furniture, décor and homeware markets, but is not limited to these categories. Other exclusive import and distribution category channels have also been established.
During its three decades in operation, Barlon has amassed considerable experience in the South African – and broader African – markets. This diverse experience varies from conducting extensive market research to assisting overseas companies in establishing themselves in Africa.
When working across cultural borders, in-depth understanding of the African trade environment is essential. We understand the complexities of communicating in Africa and ensure that all parties achieve mutual understanding and synergy. Subscribing to a high level of business ethics is a prerequisite for success in today’s small interactive world. We believe that ethics and accountability are essential ingredients for profitable working partnership.
BARLON EXPENSE OFFICE
The Barlon Expense Office is a one-stop shop for representing your brand in South Africa. The Expense Office connects the dots between foreign invoicing and local representation – a service we have provided for leading international brands. We provide documented expenses for your distant office in a compact and economical format and offer managed showroom solutions for international companies looking to establish a presence in Africa.
BARLON RESEARCH
Knowing your audience is imperative in any market with diverse cultures, societal norms and regulatory environments. We provide numerous investigative marketing reports – from extensive in-depth analysis and strategy documents to more contained ad-hoc investigations which identify suitable business partners.
BARLON REPRESENTATION
Our extensive experience in local markets makes us the perfect fit to take the reins for international companies seeking representation in South Africa, where we provide all the necessary know-how. We also provide all the necessary knowledge and networking capabilities for commission or fee-based partnerships in the African market.
BARLON PROJECTS
Barlon Projects supports visionary collaboration through customised sales training based on specific requirements and developmental work in Africa. Our expertise also includes product design and specialised furniture project management, including semi-manufactured products/assembly and developing new products – both locally and internationally – and financial project management solutions.
INTERESTED IN A MANAGED AFRICAN SOLUTION?
We have dedicated professional African consultants waiting for your enquiry.
BARLON LIFESTYLE PARTNER RANGE
Barlon has partnered with multiple international suppliers and local retailers to bring the best international products to Southern Africa. From the functional to the beautifully minimalistic, Barlon has been instrumental in developing and supplying the market for over 25 years.
